Walk Porto is a mobile app geared towards tourism and exploring an unknown city. I tried to make it as easy as possible for the user who is already dealing with other factors due to being in an unknown city. It looks at time to destination as opposed to distance. In an unknown city where the topography is yet to be experienced, Walk Porto lets the user choose how long they want to walk and looks at average walking time and other factors to give the user a realistic value.

 

While exploring, users can choose from a curated selection of places that present the best the city has to offer in different categories.

 

After the user is ready to go back, Walk Porto remembers your home base and gets you there.

_Choose what you feel like doing, how long you want to walk and just go.

My Role: Entire project

Year: 2013

RESEARCH

Interviews:

I found people that had international friends that would visit and people that traveled a lot themselves. Some of the questions I asked were:

 

_What do you usually look for when exploring a new place?

 

_Do you ever ask local residents about places to go?

 

_Do you look for recommendations online or do you find your own places to visit?

 

_How do you find and decide on a place for dinner?

 

_Do you get lost?

If yes, how do you get back?

If no, how do you keep track of your location?

The concept of Walk Porto came from my own experiences and concepts. That being said, I felt that if I had this idea in my head based off of my experiences, then other people could be having the same problems and would enjoy something based on the same ideas. To prove this, I decided that interviews were the best option to gather info.

Interview results:

The results of the various questions allowed me to focus my attention on uses and needs that matter. Many features came from interview data like clearly marking your position in reference to your hotel to reduce anxiety or knowing what the user wants to see to help make a selection (photos, price and specialty).

Ergonomics:

I felt that you should use the app one handed and without excessive stretching to reach buttons. To find the best place for most of the elements, I did some user testing.

UI

User Interface:

A simple, progressive interface was key to the success of the app. Blue is the color of the city so touches of blue are used throughout. Satellite views of the city are used as a slightly blurred background giving the idea of layers the user peels off to get to the guided map to their destination.

Location Input:

As a tourist, having a home base is common. To reduce anxiety, the user records the location so that they are always able to get back without needing help from others who may not speak a common language.

TAP TO EXPAND KEYBOARD

Destination Input:

What do you usually look for when visiting a new city?

By presenting a curated selection of the best places the city has to offer, the user gets to experience the city in the best light during their limited stay.

Places can be chosen based on information and reviews from around the web.

TAP TO SELECT

Duration of Walk:

Giving the user a time and letting them know very closely how long something is going to take has been proven to reduce anxiety.

 

The dial works in a clockwise motion to add time to your walk. The longer you are willing to walk, the more options for great experiences you may find.

DRAG TO CHANGE DURATION

Select Destination:

Options based on the outing preference and walk duration are shown inside the distance ring.

Destination:

Before deciding on the destination, general information is shown including specialty, price, contact and operating hours.

Route:

Overview of the route is presented before zooming in. This way, the user can get a general notion of their walk.

TAP TO PREVIEW POSSIBLE DESTINATION

SWIPE LEFT/RIGHT TO SEE OTHER PHOTOS

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